Keyword Planner is a versatile tool provided by Google that assists advertisers and website owners in conducting keyword research for their online marketing campaigns. With Keyword Planner, users can explore keyword ideas, analyze search volumes, and estimate the performance of keywords related to their products, services, or content. This tool enables businesses to discover relevant keywords that their target audience is searching for, helping them to optimize their website content, create targeted ad campaigns, and improve their overall search engine visibility. Additionally, Keyword Planner provides valuable insights into keyword trends, competition levels, and bid estimates, empowering users to make informed decisions to enhance their online presence and drive traffic to their websites.